I'm a product designer with a background in enterprise applications, financial services, and global consumer sites.
I love to help simplify the complex, work on big problems, and collaborate with tightly-knit teams. I gravitate toward products that solve important problems. As a manager I believe in recognition, transparency, and iterative learning.
Amanda is the head of design for Amazon Business. There she is working with her team to reinvent and simplify the way businesses purchase the goods they need to run their business.
Prior to Amazon, Amanda was the Sr. Director of UX for Meta AI, where she defined AI centered solutions for use across Facebook, Instagram and Quest products. She also spent two years as the Director of Product Design for Facebook Profile & Search teams.
As the head of design at Asana she was responsible launching a redesign and rebrand of the Asana product experience.
As the Director of User Experience for Intuit's Small Business division, she led the redesign of Intuit Quickbooks web and mobile products, and also managed their payroll and payments experiences. Amanda has an MBA and a BS in visual communication from UC Davis.
Amanda is on the board of directors for Silicon Valley UX Awards. As a manager, she believes in recognition, transparency, and iterative learning. When she's not working, she's a mom, a painter, and writes about management, AI, and Design.
Head of UX, Amazon Business, 2/23 - present
Sr. Director of Product Design Meta, 6/22 - 2/23
Director of Product Design Facebook, 3/17 - 6/22
Head of Design Asana, 10/14 - 3/17
Director of User Experience, QuickBooks Web & Mobile Intuit, 8/10 - 10/14
Design Director Yahoo!, 7/07 - 8/10
Design Manager Wells Fargo, 9/04 - 7/07
Usability Engineer & Product Designer PeopleSoft, 7/03 - 9/04
Principal Designer Catalyst Resources, 1/00 - 7/03
MBA – Marketing & Management Concentration
San Francisco State University, 2006
Graduate thesis: Generation Y Banking Behavior
Bachelor of Science – Graphic Design & Visual Communication
University of California at Davis, 1998
Graduated with Honors
If you're interested in what's new: read more, check out the Asana blog or Asana design's dribble - tumblr - instagram, or reach out.
Managing US and international teams of designers, developers and researchers.
Defining company objectives and product roadmap
Managing complex large-scale company wide initiatives within given timelines and budget.
Delivering tangible product improvements for the customer and the business.
Developing and defining global brands
Metrics and marketing analytics
Quantitative and qualitative research
Creating style guides and corporate design standards documents.
MBA with an emphasis in both marketing and management
Over 10 years experience designing innovative consumer products & enterprise applications.
Ability to build exceptional design teams and to enable great design outcomes.
Experience working in all phases of the product design cycle, from requirements to conceptual modeling, prototyping and usability testing.